New Enterprises’ Five Fundamentals First
Feeling a little pinched in today’s (and probably tomorrow’s) economy? Here are 5 fundamental marketing rules for living life in the slow (but safe) lane:
1. Ensure all marketing collateral (Web and offline) are in synch to help you build a cohesive brand that effectively communicates what you do.
2. Take time to really evaluate business opportunities. Don’t just blast through relationships, meetings or assessments. Take time to understand the other person’s business, needs and what’s important to them. Building relationships will eventually lead to business and repeat business.
3. Use the Web for what it’s really meant for – as a highway for communications and commerce. Eighty-seven percent of Internet users today use the Web to research goods and services. Start a blog and be an expert!
4. Know your competitors, whether down the street, across town or around the world. The Web makes it much easier to know who they are and what they’re doing.
5. Communicate with your customers and partners. Whether it’s via newsletter (email or print), the Web or in person. Make sure people have or can easily find your phone number and email address so they can get in touch with you.
